HOW IT ALL STARTED

I was 21 years old when I decided to leave the city life in Gothenburg, Sweden.
I felt trapped in the apartment and my soul was longing for something else. Something that no city in the whole world could give me.

Nature, Silence, Fresh air.

I wanted to feel connected to the earth and to the changing seasons. To come back to my roots and to where I belong. So off I went.

In 2010 I moved to a tiny little village in the North of Sweden, surrounded by beautiful nature and endless forests. 
This village is where my mum was born, and where my ancestors have been living for 12 generations back. So it was like coming home. 

I could write a whole book about the first years here, but to make a long story short, it was the most amazing and challenging time in my life. From the first second I knew I was in the right place.
And the creative side of me suddenly bloomed out and I knew what I wanted to do in life.

I wanted to create art in different forms. I started with photography and writing, then filmmaking, painting, jewelry making and music. I felt like something exploded in me, in the best way possible. This place gave me inspiration like nothing I’ve ever felt before.
It became my passion to create beautiful things, and I started sharing it on social media platforms.

Fast forward to today, it’s now been 16 years since I moved, and I still live here, enjoying life and running my own business.

What began as a quiet longing for a simpler life grew into something much more than I could have imagined. In 2009, I started crafting silver jewelry together with my mother, Anita, in Gothenburg where we lived. It was just the two of us, working from our kitchen table, letting inspiration flow from nature and the seasons around us.

A year later, I left city life in Gothenburg and moved to my ancestral village in northern Sweden, Västernorrland. There, surrounded by forests, silence, and endless skies, my creative journey quickly deepened. I began photographing, painting, and filming, sharing glimpses of a slower, more connected way of living.
Over time, what was once a personal path grew into a family business.